Evolving the iconic whisky brand
Approaching its 125th year, Tomatin asked MadeBrave to evolve and challenge its brand identity with a focus on stand out, premiumisation and category leading sales. To bring clarity, and focus to the brand, we crystallised this positioning into a new platform line. ‘To what matters’. A call to arms that represents the spiritual DNA of Tomatin; a human belief in what’s truly important in life – the significant moments – supported whenever one toasts with the brand.
Deliverables
Carefully and respectfully, the brand toolkit was completely refreshed, bringing a more premium and distinctive sense of warmth and ‘to what matters’ to every touchpoint.
Role
Design director for the brand toolkit, working alongside a creative director who was developing the above the line launch campaign.
Our toast became a signature element of the refreshed brand world.
