Veeve

The next generation of the sharing economy is designed to take the hassle out of monetising luxury properties in some of London’s finest neighbourhoods. Building on Vive Unique’s distinctive proposition I creatively led a small team reinventing them as a precious jewel of a brand reflecting both the service model, their approach to choosing a fine folio of properties and the richness of a home stay guest experience. 

We refined the name into pronunciation friendly format to suit an international client base. Then we developed the new brand world. The hummingbird is a symbol of life and happiness – representing the smart and warm service that Veeve offers to both homeowners and guests. The rich jewel like colours come to life across the multi channel brand. A palette of patterns brought the distinctive personalities of their folio of properties to life in a nod to sumptuous wallpaper.