Seeing more with the Huawei P20 Series
Huawei’s flagship P20 phone features a stunning 3 lens Leica camera and smart AI. Our task was to launch it to a trendsetting, early-adopter audience in the crowded global market. Our approach was a three phased campaign, tease, launch and sustain with more of the phone being revealed over the duration.
In my role as the creative director of the Huawei account over a 12 month period, I am proud of the dynamic, multi-channel body of work developed over the duration of this campaign and the others I oversaw.
Device launch and supporting social content series
for Huawei’s flagship handset
Case study reel
CAMPAIGN IDENTITY – SIGNATURE ELEMENTS
The campaign identity brought the device’s distinctive triple lens camera to life
PHASE 1 – TEASE
PHASE 2 – LAUNCH
PHASE 3 – SUSTAIN
