Following acquisition by a private equity firm, the UK wealth management operation of a South African global financial service group wanted to seize the opportunity to reinvent themselves and stand out in a crowded market place.

Our brief was to develop a new name and distinctive market positioning for this new company. One that would set them up with a solid foundation for future acquisitions, and excite their existing clients and employees about the journey ahead.

Following an extensive strategy work stream, the creative brand building picked up. The idea of the power of ‘and’ was born and this was the jumping-off point for the new brand world.