The future of loyalty management
Rebrand for global consumer loyalty business Groupe Aeroplan
Groupe Aeroplan the consumer loyalty management company approached Interbrand to develop a new brand to reflect the global player they had become. The identity was born from the language of the venn diagram, the logic and relationships it unlocks.
My role on the project was lead designer, responsible for concept generation across multiple routes, refinement and guidelines, working with and overseeing a small team.
The precision and symmetry of the timeless new logotype reflect Aimia’s precise, insight led approach
