Celebrating a global favourite
An interactive social campaign thanking Ford Focus fans and owners
Ford wanted to say thank you to the 12 million-plus Focus owners for making it the world’s best selling nameplate. Marking the launch of the new Focus owners were asked to share Ford Focus memories. The campaign ran across Ford’s Facebook, Twitter, YouTube, Google Plus and Focus microsites. The hero piece of the campaign saw selected stories brought to life on the new car for the Paris motorshow launch.
I was responsible for concepts, developing the campaigns contemporary meets nostalgic look and feel, and developing a number of #options around #celebratefocus. Working closely with commissioned illustrators we developed a launch film calling for memories. I developed concepts for responses, which were signed off and before working with our illustrators to bring them to life.
Part one of the campaign featured a series of questions posed on social channels, the responses to which were brought to life through a collaboration with illustrator Mr Bingo using his distinctive irreverent style.
The second phase of the campaign featured the launch of the new model. We brought fan stories to life on the car for the Paris motorshow collaborating with illustrator Tim Goodman.
Initial concept development for the campaign look and feel: a celebration of nostalgia